THE RELIGION ON THE SOCIAL MEDIA

Апстракт

Nowadays, social media dominates the practice of communication, sending words, images,
and videos at the speed of light (Seitel, 2011). Users of social networks have the opportunity
to write, speak, publish, meet other users, and provide a virtual place for meeting, socializing, and
interacting. Social media gives users the flexibility to configure their user settings, customize their
profiles to look specific, organize their friends or followers, manage what information they want
to see or don’t want to see, even give feedback information about what they do, etc. Globalization
has made it possible to perceive the world as a whole, to strengthen the sense of belonging,
and not to be excluded from the events that take place somewhere on the other side of the world.
This paper aims to analyze the relationship between religion and social media, and the subject of
research is addressed through the promotion of religion on social media and specifically refers to
the situation in the Republic of North Macedonia. The main research question is: How is religion
presented on social media? The analysis focuses on the official religious institutions in Macedonia,
and through which channels they promote their interests? The primary data source is used using
content analysis.