METHODOLOGICAL APPROACH FOR RESEARCHING THE OPPORTUNITIES FOR DEVELOPMENT OF DIGITAL AGRICULTURE BASED ON INNOVATIVE BUSINESS MODELS

Abstract

Digital Farming describes the evolution in agriculture and agricultural engineering from Precision Farming to connected, knowledge-based farm production systems. Digital Farming makes use of Precision Farming technology, yet – in addition – also takes recourse to intelligent networks and data management tools. The aim of Digital Farming is to use all available information and knowledge and thus to enable the automation of sustainable processes in agriculture. The objective of the paper is to present development of theoretical foundations and methodological approach for introducing the digital agriculture. The implementation of the approach will allow to achieve in practice in agriculture and rural areas. I will provide a new framework for analyzing and assessing the impact of introducing the digitization of farms of different types, the different sectors of agriculture and regions of the country. In other side providing new tools to support the design of the farm strategy, organizational modernization and collective action, as well as to improve public policy and forms of public intervention in the agrarian sphere.