THE ABILITY OF THE BOTTLED WATER SECTOR TO MEET THE NEEDS OF CONSUMERS IN BOSNIA AND HERZEGOVINA
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Published:
Dec 1, 2019
Keywords:
bottled water sector, B&H, consumer needs.
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Abstract
Bottled water sector in B&H becomes more significant economically with media pressure and expectations. This paper aims to determine factors important for the consumers while choosing bottled water products and in that way try to, by comparing the results to the sectors abilities, determine sector’s ability to meet the consumer’s needs. Small research among (97) respondents was carried out, and the results indicate that the sector is unable to meet the needs of the customers, since the trade balance is negative and domestic market share low. Customer profile suggests almost only young consumers, which indicates that for the stronger results further research is needed.
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References
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Uzunović, M. (2018). Upravljanje ukupnim kvalitetom kao osnov izgradnje konkurentskih prednosti kompanija sektora bezalkoholnih pića u Bosni i Hercegovini. (Doktorska disertacija), Univerzitet u Sarajevu, Sarajevo, Bosna i Hercegovina.
Deichert, M., Ellebecker, M., & Klehr, E. (2006). Industry analysis: Soft drinks. Strategic Management in a Global Context.
Fry, N., & Kim, H. (2015). The evolving non-alcoholic beverage landscape. First Beverage Group Perspective.
Nikolić, A., Bajramović, S., Ognjenović, D., Lalić, D., & Uzunović, M. (2011). SEE trade liberalization - new opportunity for B&H agrobusiness? British Food Journal, 113(1), 78-95.
Nikolić, A., Uzunović, M., Mujčinović, A., & Žurovec, J. (2017). Underlying factors shaping level of market orientation of food companies in Bosnia and Herzegovina. Works of Faculty of Agriculture and Food Sciences, University of Sarajevo, 67(1), 237-243.
Rani, B., Maheshwari, R., Garg, A., & Prasad, M. (2012). Bottled water - A global market overview. Bulletin of Environment, Pharmacology and Life Sciences, 1(6), 1-4.
Uzunović, M. (2010). Konkurentske prednosti prehrambene industrije Bosne i Hercegovine. (Master), Univerzitet u Sarajevu, Sarajevo, Bosna i Hercegovina.
Uzunović, M. (2018). Upravljanje ukupnim kvalitetom kao osnov izgradnje konkurentskih prednosti kompanija sektora bezalkoholnih pića u Bosni i Hercegovini. (Doktorska disertacija), Univerzitet u Sarajevu, Sarajevo, Bosna i Hercegovina.