WINE CONSUMER TRAITS
Keywords:
wine consumers, wine marketing, strategy of wine development, the Republic of CroatiaAbstract
It is essential to attain solidity inside the triangle: experience – satisfaction – and loyalty of wine consumers. However, for this to be achieved, it is necessary to understand wine consumer traits, which is the central objective of this paper. This paper thus lays out the demographic, socio-economic, and psychological traits of wine consumers, followed by the possible categorisations of wine consumers, and finally, types of wine consumer loyalty.
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