ASSESSING YOUTH EMPLOYMENT OPPORTUNITIES IN AGRIBUSINESS: A CASE STUDY FROM THE PELAGONIA REGION

Abstract

The agri-food sector in the Pelagonia region of North Macedonia, despite its importance to the local economy, struggles to attract young people to employment opportunities. This study surveyed 15 companies of different sizes and an academic institution to understand the skills and competencies employers need and to explore the factors behind youth unemployment in this sector. The findings point to a mismatch between the skills taught in formal education and those demanded by the industry, as well as certain gender disparities in job opportunities in agri-food sector. Employers emphasized the need for both soft skills, such as teamwork and flexibility, and hard skills, including practical agricultural expertise. A major barrier identified is the gap between formal education and the practical needs of the workplace, along with a lack of motivation and awareness among youth about the potential careers in the agri-business sector. The study recommends enhanced collaboration between academia and industry, increased internship opportunities, and efforts to make the agri-food sector more appealing to young people. By addressing these issues could help build a more skilled and inclusive workforce, supporting the sustainable growth of Pelagonia region's agri-food sector.